When you are lost, decisions pile up and execution stalls. I help cleantech and hardtech leaders find their footing.
Working with hardtech and cleantech leaders, I see the same patterns repeat. The symptoms vary, but the root cause is usually the same: loss of clarity.
Investors want software-speed metrics. Customers want delivery dates you can't commit to. Your board wants growth when you're still proving the tech. The signals conflict — and the data doesn't help.
The pilot site needs attention. The grant report is due. Your lead engineer is fielding customer calls instead of solving the scale-up problem. You're firefighting instead of building.
The pilot works. You have LOIs. But the path from "it works" to "it scales" isn't obvious. More pilots, or manufacturing readiness? Go deep or spread wide?
Decisions sit on your desk for weeks. The stakes are high, the feedback loops are long, and you won't know if you're right for 18 months (or longer).
Customers love the pilot but won't commit. You've heard "we're not ready yet" enough times to wonder if they ever will be.
Your board wants revenue milestones while you're still validating unit economics. They're pattern-matching to software. You're navigating hardware.
I've known Aaron for years and have always been impressed by his strategic thinking and integrity. He has a rare ability to cut through complexity and identify what actually matters. If I were navigating a strategic inflection point, Aaron would be one of the first people I'd call. He's the kind of advisor you want in your corner.
We engaged Aaron to help us identify high-value target markets and build our go-to-market strategy. What set him apart was the combination of analytical horsepower and the right connections — he played a pivotal role in helping us determine which markets to avoid and which to prioritize, with targeted introductions that were critical to building early momentum.
It's rare to find someone who can genuinely 'mind-meld' with a CEO, consistently generating high-quality ideas — Aaron is the real deal. He helped us move from navigating a maze of possibilities to executing a strategy that works. We've gone from a startup searching for a bankable model to a startup confidently executing a highly lucrative and innovative e-NG business.
We faced an ambiguous global expansion question spanning multiple geographies, each with different market dynamics and regulatory risks. Aaron transformed that open-ended complexity into board-ready clarity—independently developing robust analysis that gave us actionable answers we could defend under scrutiny. He works autonomously, thinks like a partner, and doesn't need hand-holding. Just clear strategic direction when you need it most.
Three tiers designed to meet you where you are. Every engagement starts with knowing where you stand. Where you go from there depends on your needs.
A focused diagnostic to surface what's holding you back and why.
Clarity on what's actually holding you back and how to fix it.
A comprehensive strategic engagement with competitive, market, and policy analysis.
A complete strategic playbook with action plans and milestones to track progress.
Embedded infrastructure that ensures strategic coherence as you scale.
An AI-driven system to keep you strategically sharp without relying on intuition or quarterly reviews.
Coming soon.
