For growth-minded leaders in cleantech and hardtech industries, our process turns reactive decision-making into strategic mastery. In two weeks, you will have a 90-day roadmap that brings clarity to complexity, sharpens focus, and strengthens conviction.
At some point, every growth leader faces the same challenge: momentum outpaces clarity, complexity amplifies, and the path forward begins to fade.
Customer feedback, investor pressure, and competitor moves all point in different directions.
You are absorbing more information than ever, but it’s hard to see the path.
And While AI increases the volume of information, it rarely increases clarity.
The more data you process, the harder it becomes to see what matters and the path forward blurs.
Your team is talented and motivated, but unfocused.
Priorities shift weekly, chasing the next opportunity or solving the latest crisis.
Activity is high, but progress is limited.
Instead of moving forward together, everyone seems to be charting their own path.
Pilots, partnerships, and features are advancing, but they are not always aligned.
You know you need a validated roadmap but can't afford months of planning while your team executes.
Strategy gets deferred and reactive decision-making becomes the default.
What worked in the early days — intuition, hustle, quick pivots — now creates drag.
Growth demands systems, not instinct.
Without a clear roadmap, every decision feels harder than it should and you wonder if you are moving toward a clear horizon or adding to the chaos.
You don't need months of research or a full-time strategist. You need a proven process that cuts through complexity and delivers a validated roadmap. Fast. This is how we transform strategic uncertainty into confident execution:
See the path hidden in the fog
Market signals pull you in every direction: customers make new demands, competitors make unanticipated moves, and investor pressure shifts frequently.
We cut through the noise to identify what actually matters to define your next stage of growth.
Through a focused 60-minute diagnostic, we analyze your competitive landscape to uncover the opportunity you are positioned to own.
You will see clearly where you stand, where you're going, and why it's the right path.
Build a map your team can follow
Strategic clarity is the foundation, but your team needs a plan they can act on.
We translate insight into a prioritized 90-day roadmap with clear milestones, decision points, and success metrics.
No more scattered priorities or firefighting mode.
Your team will know exactly what to build, who to target, and why it matters—all delivered in two weeks.
Strategic thinking no longer gets deprioritized when everyone can see the path forward.
Translate direction into momentum
When every decision feels risky, execution stalls.
We don't just hand you a roadmap, we build decision frameworks that give you conviction as you execute.
The tools that got you here—instinct and hustle—get upgraded to strategy and systems.
No more second-guessing.
Just confident, intentional leadership.
It's tempting to approach sales by communicating the virtues of your product or service, but through his years of experience, Aaron has developed the discipline to remain hyper-focused on the customer's problem and to find the shortest path between hypothesis and validation. As a startup CEO navigating a market in which differentiation matters, I've found Aaron to be the ultimate sounding board when approaching customer conversations and evaluating new markets as a whole.
Aaron has been my go-to strategic advisor for years. He has an exceptional ability to take complex, messy challenges—fundraising strategy, market positioning, strategic pivots—and distill them into clear, actionable direction. You walk away knowing exactly what to do next and why it matters.
We were inundated with climate tech deals, each claiming to be the next big thing. Aaron didn't just help us pick better investments—he built a decision framework that fundamentally changed how we allocate capital. His tactful directness saves me countless hours in counterparty discussions, articulating hard truths in a way that leaves everyone relieved rather than defensive. The trust built through the process has been second to none. It feels like Aaron has been part of the internal team as if he had been here from the start.
Three tiers designed to meet you where you are in your strategic journey. Start with clarity, build confidence, lead with conviction. Every engagement begins with PathFinding.
A fast, focused diagnostic that cuts through noise to reveal your highest-leverage opportunity.
Clarity on your strategic position and the one move that creates the most momentum right now.
You’ll walk away knowing exactly where you stand, what matters most, and which direction to take next.
A structured, two-week sprint that builds a prioritized 90-day roadmap your team can follow with confidence.
A sequenced 90-day plan that turns direction into action.
Your team will know what to do, in what order, and why, creating alignment, momentum, and measurable progress.
An ongoing strategic partnership that embeds systems, monitoring, and judgment into your organization as you scale.
A strategic partner who helps you stay ahead of the market as it shifts.
You’ll gain ongoing decision support, systematized strategic monitoring, and confidence to scale intentionally.
Everything you need to know about PathFinding, our process, and getting started.
